The Americans With Disabilities Act (ADA) was implemented in the 1990s and has ensured that those with various disabilities get the same opportunities as everyone else. All businesses serving the public should be ADA-compliant to accommodate disabled individuals. Now that the internet is part of everyone’s life, ADA compliance requirements have been extended to websites and mobile apps. Your official website should be able to accommodate individuals with vision, physical, and hearing impairments. Here are some of the important benefits of an ADA compliance website.
When your website or app isn’t ADA-compliant, you will be losing a lot of potential disabled customers. They won’t have access to your website because of their disability. The United States alone has over 40-million people with some sort of disability. Most of these people might like your product or service, but they may not be able to buy your product or service if your website isn’t ADA-compliant. ADA-compliance is important to increase the size of your audience. For example, say you have an explainer video that promotes your product or service but it doesn’t have captions. In such a case, the deaf and hard-of-hearing will not know how great your product or service is. That’s why you need to make your websites and apps ADA-compliant at all times.
ADA-compliance is important to improve your search engine optimization efforts. Both search engines and users love websites that comply with the regulations of ADA. Video transcripts, image alt text, and meta-tagging should be your top considerations in this regard. Websites that comply with ADA regulations will increase the size of your audience. Your website will show new clients how important they are. Most of these customers have been to non-compliant websites, and they know the difference as soon as they reach your site. Your site will make them feel important knowing that you care for them. When people find out your website is ADA-compliant, the more traffic you will get. This will help increase the size of your audience in the long run.
Creating a usable website is important to improve your online reputation. The more user-friendly your site is, the more clients will use your site. They will trust your brand and recommend it to their friends and family. This is important to get more traffic, sales, conversions, and profits for your business. That’s why you need to rely on an ADA-compliant website for your business.
Your website design plays an important part in making it ADA-compliant. You should rely on a universal accessible design when making it ADA compliant. There are many accessibility benefits of universal design which include less fatigue, fewer errors, a limited learning curve, and increased speed. ADA compliance will help bring additional benefits to your website and business. You will offer all customers a better web experience through great customer service. Better SEO is another benefit of having an ADA compliant website for your business. That’s why you need to take advantage of this process without delay. If not, you will be leaving a lot of money on the table.
Many businesses have faced lawsuits in the past few years because of having non-ADA-compliant websites. If you want to avoid the legal hassles of ADA non-compliance, you need to do the changes to your website right away. You will get a higher return on investment or ROI with an ADA compliant website. This comes from the increased traffic to your website. These are some of the most important advantages of having an ADA compliant website for your business.
The aforementioned article highlights some of the important benefits of an ADA compliance website.
David LoPresti
David LoPresti, co-owner of ADA Compliance Professionals, brings years of architectural design and ADA compliance experience to the table. With a mother who has had a life-long disability, he has seen first-hand the complexity and challenges of making a property ADA compliant. This experience has led to him dedicating his life to improving ADA access for businesses across California so they can be enjoyed by all.